NEW For 2020

As we continually strive to provide a complete overall wellness experience for our recipients we are proud to announce our partnership with Lush Salon and Spa, Windber, Pa. Each recipient will have the opportunity to partake in a “Relax and Restore” treatment. These treatments use a range of specifically-designed techniques for the face, head, body, hands and feet that are safe and comfortable for people going through medical treatments. You will leave feeling pampered, refreshed and with a “goodie bag” filled with service complimentary products.

Operation BeYoutiful is so excited to expand its outreach to include women of all ages. If you are currently undergoing treatment at UPMC Hillman Johnstown Cancer Center, Joyce Murtha Breast Care Center or Conemaugh Cancer Center please apply for our services on our website or by contacting NuHart Hair.

NuHart Hair can be reached by calling

814-266-9781
103 College Park Plaza
Richland, PA 15904


History: In 2014, a family friend of board member Andi Palmar, was diagnosed with breast cancer and lost her hair. All of her friends rallied around her to lift her up and held a fundraiser in order to assist her in the cost of a high quality cranium prosthetic. Lauren Palmar attended the event and saw the love, compassion and friendship that poured out during this event. This moment, combined with her love of children, became the starting point for Operation: BeYoutiful. In 2015, Ashley Reigert joined our team. Ashley’s passion for anti-bullying and self-love helped us shape the company into a self-confidence focused institution. We do not just mail our girls the prosthesis, we spend the day getting to know them and also talk about their levels of confidence. Now, Operation: BeYoutiful is growing faster than ever. Please help us continue to grow and become a part of our history!

Vision Statement: We believe that beauty shines from the inside out. We work to give girls the confidence back that they need in order to regain normalcy in their everyday lives. Although we specialize in giving our girls high quality cranium prosthesis, we also focus on who our girls are as a person, and what makes them unique. We strive to remind our girls that they have an illness; but they are not their illness. There is so much that make our girls beautiful, and we work to remind them of that.

Mission Statement: “To instill hope, confidence and inspiration in young girls battling medically related hair loss.”

Our wig specialist team at Nuhart

Why we’re different: We don’t just send a wig to our recipients. Operation: BeYoutiful personalizes a day for every one of our girls. We plan the day based on what the girls love to do and we spend the day getting to know our recipients. Our girls not only get custom-fit, high quality cranium prosthesis, or wig, hand chosen by our wig specialist, Nuhart Hair, Richland, PA. We also pick an activity based on their likes and interests and spend time getting to know them while they get to do what they love. We also do not required an income statement from our families. We accept families from all levels of income in order to help as many girls as we can.

Our Team

palmar
LAUREN PALMAR, CEO & FOUNDER
ANDI PALMAR, COO